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When we saw the statistics on the value online advertising can bring to Raley’s and our consumers, it was an easy decision to move forward. This is a win-win offering for everyone involved.
-Paul Gianetto, Sr. Manager, Outside Sales, Raley’s |
MyWebGrocer has found a way to bring retailers closer to their customers through the addition of our National Advertising Network. Your online channel can be taken to a new level as space on your website becomes real estate available for revenue generating opportunities, at no cost to you. Integrated properly by the MyWebGrocer team, advertising will feel like another feature to your online users.
MyWebGrocer facilitates the ad sales as well as the integration of the ads on your site. This allows you to gain incremental profit from national advertising dollars with little effort on your part. Appropriate and relevant content, that you control, is a key aspect of the program.
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MyWebGrocer:
- Provides the technology to place ads on your site
- Positions the ads to complement the existing information on your site
- Offers ad reporting so the Retailer can identify purchasing trends
- Targets which customers see the ads by geography, gender and personal shopping history
- Can create and customize ads
- Will provide an ad allotment for Retailer’s brand equity advertising
- Allows Retailers the right to decline ads
- Provides a revenue share earned from incremental national ad dollars
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Monetizing our site from day one is a huge value add to our organization. No other company in the industry affords us the potential to leverage our site financially the way MyWebGrocer can. They have the largest network of retailers in the industry.
-Joe Garcia, Vice President, Information Technology for White Rose |
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