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Customer Acquisition Program

What is Customer Acquisition? The Customer Acquisition program works through search engine optimization, pay per click, and landing pages to bring new online shopping customers to your store, drive more orders and add money to your bottom line.

• Search Engine Marketing (SEM): Is the set of techniques and strategies used to direct more visitors from search engines to web sites, including SEO, PPC, and Link Building.

• Paid Placement (PPC): Is an Internet advertising model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Sometimes referred to as "Paid Placement," "Pay-per-Click" (PPC) advertising and Cost-per-Click (CPC) advertising.

• Search Engine Optimization (SEO): The practice of using a range of techniques, including augmenting  code, web page copy editing, site navigation, linking campaigns and more, in is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

 

What is Email Acquisition? The Email Acquisition program works through search engine optimization, pay per click, landing pages and other methods in an effort to gather new email addresses.

 

What is Loyalty Card Acquisition?

The Customer Loyalty Card Acquisition program works through search engine optimization, pay per click, landing pages and other methods iin an effort to persuade customers to enroll in the customer loyalty card program.

 

Customer Acquisition – We work to acquire net new online shopping customers   Email Acquisition – We build and execute strategies to gather new email addresses for you to use   Customer Loyalty Cards – We get more people to sign up – and extend your ability to know more about your customers   MyWebGrocer has increased the number of new customer orders an average of 16% through the CAP. 45% of all local searches have buying intent. 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase.

Customer Acquisition Search Example: