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Email Marketing

MyWebGrocer provides several intuitive Email solutions. Our toolset, infrastructure and experience enable us to partner with a retailer to deliver timely consumer email campaigns. Each campaign is monitored for CAN-SPAM compliance, spam scored and deliverability tested to major ISP's. In addition, full reporting, down to individual recipient HTML open reports, is available to our clients.

 

• Engaging customers in relevant communications, such as personalized email, increases net profits by an average of 18 times more than broadcast mailing.

 

• MyWebGrocer's email deliverability is over 98%

 

• Nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through email.

 

• MyWebGrocer's emails have over a 20% open rate

 

Creating a positive customer experience begins with providing value, which is measured in time and money saved. MyWebGrocer’s intelligent, personalized marketing application allows you to compare loyalty card purchase history with your weekly circular items. You can then send an email to your customer with a list of sale items they will more than likely want to buy. This convenient, cost saving experience builds measurable customer loyalty, which makes shopping at the "Big Box Stores" less appealing.

 

Ancona's Market Recipe of the Day Email:

Klein's Weekly Speical Email:

 

Integration

MyWebGrocer fuses personalization functionality with our email program, allowing the consumer “one click” access to their online shopping list, as well as online shopping, where they can purchase items featured in the email. This intuitive integration delivers a highly efficient consumer shopping experience.

 

Consumer Driven

Within the application, the consumer is able to tailor their account and set up preferences that dictate how and when they receive retailer communication. Frequency of emails and topics of interest are among areas where consumers can define their content.

 

Email Content

We offer several engaging options, including videos, newsletters, surveys, weekly specials and the recipe of the day feature. Promotions such as holiday specials, new product introductions, new store location announcements and targeted offers are also available.

 

Email Reporting MyWebGrocer provides each client with a campaign-reporting dashboard. This desktop feature highlights deliverability statistics and details bounce results as well as click through rates.   Additionally, we send you a graphic of the Email page used, spam filter scores and industry metric comparisons.

MyWebGrocer's Email Reports: