Press kit

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About mywebgrocer:

Rich Tarrant
Founder & CEO

Rich founded MyWebGrocer in 1999, the leader in online grocery. Rich was an early believer in
the viability of the online grocery business and developed the company’s first generation
eCommerce Platform. He has an impressive record as an entrepreneur in the retail, real estate
and health care industries. Rich is a graduate of the University of Vermont and holds a Business
degree.

The idea,
"We were sitting around a table discussing the Internet, and the power of the Internet," Tarrant
said, recalling a conversation with his brothers and sister-in-law. "And then someone asked:
'Why can't I order my groceries from the grocery store down the road?"
The basic idea for MyWebGrocer was born.

MyWebGrocer Corporate Backgrounder:

MyWebGrocer is the nation’s leading online grocery company. MyWebGrocer
builds the convergence of convenience and commerce, providing the infrastructure
on which progressive business is built.

MyWebGrocer provides leading-edge eCommerce and eMarketing solutions to the
grocery and consumer packaged goods industries. The company’s eMarketing
services are focused on website design, specialty modules for websites, hosting,
sophisticated email solutions and consulting services. These offerings are designed
for use on a stand-alone basis or as an integral part of a seamless Internet solution.
MyWebGrocer’s eCommerce offerings include a full online shopping and store
fulfillment system, designed to match the retailer’s brand identity. All of the
company’s offerings can be individually tailored to meet the diverse needs of our
client base.

Currently, over 90 retailers and various advertisers-from smaller stores to some of
the nation’s largest, are on MyWebGrocer’s client list. MyWebGrocer's advertising
network is the fastest growing and largest in the country, currently including 90
retailers, which encompass 4,000 individual stores. This equates to 85% coverage
of the US and includes 3.2 million targeted, engaged online grocery buyers.

MyWebGrocer was founded by Rich Tarrant and is located in Colchester, Vermont.
The company has doubled in size from 2007 to 2008.

Press Release:

Online Grocery Continues Growth Momentum
MyWebGrocer Acquires Buy4Now

September 15, 2008 Colchester VT: MyWebGrocer announced today that it has completed the
acquisition of the Buy4Now US operations. Buy4Now provides e-commerce solutions to
grocery retailers. Under this acquisition, Buy4Now USA, located in New York, will operate as
a subsidiary of MyWebGrocer. This will add retailers such as A&P, Roche Brothers and New
Seasons Market to the MyWebGrocer client list. The majority of retail grocers engaged in
e-commerce on the East Coast will now be clients of MyWebGrocer.

"The combination of MyWebGrocer and Buy4Now is a perfect match of complementary
companies” explains Rich Tarrant CEO of MyWebGrocer. “The Buy4now e-commerce
application is perfect for those retailers looking for a fully customized solution offered through
a traditional software license model. Those retailers using the Buy4Now applications will have
the benefit and access to the many other solutions provided by MyWebGrocer that will be
integrated into the e-commerce platform - including interactive circulars, email services, and
our recipe engine. As a further benefit to both companies clients, this merger adds to the overall
consumer traffic on our Advertising Network which is a significant new revenue source for all
retailers. We are excited to add more great people - headed by Ali Murdoch – to our industry
leading team and their top notch customers, including Roche Brothers, A&P, Lunds Byerly's
and New Seasons Market to our rapidly growing family of retail partners."

“The Combination of Buy4Now's Enterprise consultative solution and MyWebGrocer’s deep
toolset helps put our customers ahead in this dynamic market”, explains Ali Murdoch CEO of
Buy4Now. “Joining MyWebGrocer will create growth opportunities for Buy4Now, our
employees, and our valued customers. We are excited to begin this new chapter in our growth.”
The acquisition provides Retail Grocers with one-stop-shopping for all of their digital tools and
service needs. Shoppers can look forward to more online grocery services in more markets,
saving them time and money.

Press Release:

The Results Are In; MyWebGrocer’s Network Now
One of the Top 2000 Most Visited

Colchester, VT - July 29th, 2008: According to Quantcast, MyWebGrocer’s network is now
ranked in the top 2000 most visited sites based on monthly visitors. MyWebGrocer’s network
has 956,865 visitors worldwide on a monthly basis.

“We have climbed into the top 2000 in under 3 months.” Explains Tim Kenney MyWebGrocer’s
Chief Operations Officer, “Grocery shoppers are rapidly adopting web tools to plan their meals,
look for specials, build their shopping lists, and increasingly complete their shopping online.
We expect to be in the top 1000 very soon as we expand the network of participating sites and
shoppers continue to drive up traffic. The increased website traffic is fueling the expansion of
our advertising business. Our ad network offers a unique way to get timely information in front
of users focused on grocery shopping. Each month an increasing number of large consumer
packaged goods firms are using our network to reach consumers.”

MyWebGrocer’s advertising network is divided into two categories based on where the ads are
displayed; the e-commerce side of retail sites, and the grocery chain’s home page. The
e-commerce side of the site is specifically reserved for product brands sold at that location; the
home page is open to advertising for products not necessarily sold by that chain. Ads on the
e-commerce side display a list of items sold by that retail vendor. Ads on the home page can
direct the customer to the manufacturer’s website or landing page. MyWebGrocer creates
highly targeted advertising campaigns for consumer packaged goods firms and other businesses
related to retail grocery.

Becoming one of the top 2000 most visited networks is beneficial for current advertisers on the
MyWebGrocer network, including Kellogg’s, Upromise, and Kashi. As more people visit the
network, the more exposure these advertisements will receive.

Press Release:

White Rose moves to the Online Grocery leader- MyWebGrocer

Colchester, VT - May 6th, 2008: MyWebGrocer announces that White Rose has signed on to
redo and upgrade its online grocery offerings with MyWebGrocer’s integrated solution.
White Rose will be replacing their current vendor for both the Met and Pioneer banners that
White Rose supports. White Rose’s new websites will feature an interactive weekly circular,
enhanced email, recipe of the day, the social networking site MyBaby.com and integrated
services to drive increased profits through loyalty and club memberships. Implementing these
integrated features will give the White Rose customers an easier, faster, and more satisfying
grocery shopping experience.

White Rose stands to benefit greatly from MyWebGrocer’s online advertising network as well.
"Monetizing our site from day one is a huge value add to our organization, explains, Joe Garcia,
Vice President, Information Technology for White Rose. "No other company in the industry
affords us the potential to leverage our site financially the way MyWebGrocer can. They have
the largest network of retailers in the industry."

Garcia continues, "With the dramatic increase in demand for online tools in the retail grocery
market, White Rose needed an internet partner that offered a full suite of products and the core
infrastructure to make our online channel successful. Clearly, MyWebGrocer’s vision and
current place in the market were vital in the decision to move from our current vendor."
Curt Alpeter, Sr. Vice President, Sales for MyWebGrocer, commented, "White Rose’s decision
to migrate all their web services to MyWebGrocer is important addition to our community of
leading retailers. Principally, their 71 stores add momentum as we continue to expand the
largest online network of retailers in the country."

About White Rose Food: White Rose Food is the largest independent wholesale food
distributor in the New York City metropolitan area, which in turn is the biggest consumer
market in the United States. The White Rose divisions supply three primary product lines
(grocery, dairy and frozen) from distribution centers located in Carteret and Woodbridge, NJ.

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